http://www.easymobilemarketing.co.uk/mobile-marketing/when-did-mobile-marketing-get-its-big-break/ Text message marketing to mobile phones made simple Wed, 21 Oct 2009 12:16:16 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://www.easymobilemarketing.co.uk/mobile-marketing/when-did-mobile-marketing-get-its-big-break/comment-page-1/#comment-5 Jonathan Silverman Wed, 21 Oct 2009 12:16:16 +0000 http://www.easymobilemarketing.co.uk/?p=17#comment-5 Interesting. I think that mobile marketing is still in its infancy. The mobile is already there in terms of being the most intimate and pervasive of communication devices. With advances in technology, browsing speed and handsets coupled with the adoption by a broader age demographic, I feel that we have not yet even touched the surface of what is coming. Marketers need to understand the value and power of communication using this medium / channel and not just for text messaging and short codes. They also need to assess how customers and prospective customers need to be engaged in a communication that is in their interest first. Real pull not push. Marketers need to wake up and take note. Interesting. I think that mobile marketing is still in its infancy. The mobile is already there in terms of being the most intimate and pervasive of communication devices. With advances in technology, browsing speed and handsets coupled with the adoption by a broader age demographic, I feel that we have not yet even touched the surface of what is coming. Marketers need to understand the value and power of communication using this medium / channel and not just for text messaging and short codes. They also need to assess how customers and prospective customers need to be engaged in a communication that is in their interest first. Real pull not push. Marketers need to wake up and take note.

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