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	<title>Easy Mobile Marketing &#187; Mobile Marketing</title>
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	<description>Text message marketing to mobile phones made simple</description>
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		<title>What is Mobile Marketing?</title>
		<link>http://www.easymobilemarketing.co.uk/mobile-marketing/what-is-mobile-marketing/</link>
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		<pubDate>Mon, 26 Oct 2009 09:14:55 +0000</pubDate>
		<dc:creator>Kevin Polley</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[mobile marketing campaign]]></category>
		<category><![CDATA[mobile technology]]></category>

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		<description><![CDATA[Mobile marketing is not just one thing, think of it more like how a mixture of personal communication channels are combined to provide a trusted enhanced service to existing or potential customers.
Mobile marketing is a term or process which encompasses a variety of technologies and strategies.  These are being used by business and organisations to [...]]]></description>
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		<title>When did mobile marketing get it&#8217;s big break?</title>
		<link>http://www.easymobilemarketing.co.uk/mobile-marketing/when-did-mobile-marketing-get-its-big-break/</link>
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		<pubDate>Tue, 20 Oct 2009 23:23:49 +0000</pubDate>
		<dc:creator>Kevin Polley</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile marketing campaign]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[Text Marketing]]></category>
		<category><![CDATA[viral mobile marketing]]></category>

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		<description><![CDATA[If you are looking at the potential of text message marketing as part of of your overall or mobile marketing plan or campaign, just look back to see when it really started so you can see how far and how quickly wireless advertising technology has progressed.
Although the technology had been around for a while,  it [...]]]></description>
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